About
The story behind My Best Friends (artist album and marketing agency) originated at a restaurant while having a nice meal with my dear friend Tim Goodacre. I had been contemplating what to call my music project and my marketing business. After Tim's Mom heard my situation she said, "Why not call it My Best Friends for Tim?", since I am his best friend. I have decided to rebrand my business under my name Jay Erlich but My Best Friends became the name of my first studio album, record label and marketing consulting business.
My Story
During my years at McMaster University, largely because of volunteer experiences, I discovered where I want to begin my working career. This led me to enroll in the Graduate program Sport and Event Marketing at George Brown College, which in turn developed into a career in professional sports, music and Not-for-Profits.
I spent 10 years in Varsity sports at McMaster. I was part of the championship-winning Rugby team—although I didn't play—learning from top coaches and future national players. After an injury, I joined the Squash team for three seasons, placing third in Nationals’ C category, while also serving as Rugby’s press officer. Later, I managed the Basketball team for five seasons, training athletes, running social media, and earning the Bruce Cochrane Award for my contributions.
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During COVID, I studied guitar and vocals with private lessons. I really dedicated myself to song writing. It was during this time I composed most of songs that became my first studio album. I also used the opportunity to land a position in public relations as an executive for Special Olympics Hamilton.
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In the aftermath of COVID, I landed many live performances and released my debut album, My Best Friends. The album featured a collection of songs about friendship, love, marriage and the trials of life, which was supported with funding by Ontario Arts Council.